Your face drops because the supportive muscles slacken

When the face sags it’s because its flesh slides down in one piece. You can tighten the muscles that hold it up and hoist it back up.

The entire face falls forward (downwards and inwards), it’s like slackening the strings of a marionette

An older face hangs more loosely from the bones. Every part of the mid- and lower face is changed because of it.

The upper face.

When the face slides down the flesh resettles in the lower face, leaving a flat upper face and an exposed cheekbone.

Lower face.

The shift makes the lower face get bulky. It's because the flesh of the face has moved down as the supportive muscles weaken and lengthen

Jowls.

Jowls aren’t loose muscles, they’re overhanging flesh. Instead of trying to tighten muscles that aren’t really there, the flesh needs to be pulled up clear of the jaw from above, revealing the clean line underneath

Nose-mouth folds.

They’re the result of the face dropping down and forward, forming a swag from the points where flesh is anchored. In time the same effect happens mouth-to-chin, making puppet lines. Both things are improved by pulling the flesh up and out towards the upper and outer face.

Mouth corners.

They inevitably drop because the muscles for smiling are directly lifting them up. They're one of the first areas to go down.

Neck.

The neck is like the rest of the body: the skin is just wrapped around the muscles and not attached to them. But the drop in the face has a knockon effect and makes the neck skin slacker.

Women have been looking to the skin to do what it was never intended to do and prop the face up.

What lifts, shapes, and supports the face, what forms its mysterious beauty, is its  smile.